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why should you invest in brand guidelines? The value of brand guidelines cannot be overstated. They provide you with a tool kit that lays the groundwork for marketing campaigns; product launches; experiential opportunities; tv and video; and even scripts for your customer-service team. What doesn’t get emphasized enough is how much time and money investing in brand guidelines saves you down the road. Brand guidelines replace […]

You don’t choose your audience; your audience chooses you. Too often, brands get caught up in marketing to who they want their audience to be that they ignore the people actually engaging with them. This leads to missed opportunities and wasted resources on campaigns that fail to resonate with their userbase. Today’s consumers inhabit increasingly personalized and curated spaces, making it vital that you understand who […]

Digital marketing channels are as diverse and nuanced as their analogue counterparts. Each of them has their own advantages and limitations, and the channels that make the most sense for your brand will depend entirely on your brand’s strategy and its business goals.

For many brands, digital marketing has been a saving grace. It's helped many survive a pandemic, and it’s been at the very heart of so many startups that have become household names. At the end of the day, though, digital is no more than a collection of channels, and is no replacement for a robust, targeted strategy.

Most of the ways your brand communicates with its target audience is through content, so content . And the longer the lifecycle and relevance of your content, the longer it can generate ROI for your brand. Learn

In marketing, everything starts with a question: What is our competitive advantage? Where is our target market? How do we reach them? And what is the return on investment? But some questions are universal and should come before all others.

Almost ever digital interaction is driven by some form of content – whether it be product pages, FAQs, social posts, video, or some other form of content. But a content strategy is something that’s greater than the sum of its parts. Learn how your brand can build a robust content strategy that supports its business goals.

Structured data markups is a simple, yet effective way to help your content rank more competitively by optimizing it for semantic search. And there are many ways you can leverage it across many forms of content. Learn how your brand can use structured data to boost its organic search rankings.

In terms of content that supports competitive search rankings, perhaps none is as overlooked and underrated as FAQ content. Not only do FAQs tend to contain keywords and directly address users’ needs, but they also build equity by creating value at the top-of-funnel where a user’s search journey begins. Learn how your brand can use FAQ content to dominate search results.