services
coo d’etat
noun [koo dey-tahz; French koo dey-ta]. a sudden and decisive shift in the market status quo, especially one resulting from a disruptive coo de grace.
Do you know who your audience is? Do you know who they really are and what they value? And do you know where your brand’s values align with theirs? It is precisely this intersection where relationships are born and conversations begin. And it’s from there that your brand can speak to your audience’s actual needs.
When we connect, it’s through a common purpose or a common ground. It’s from a common set of values that allow us to understand each other and to be heard – to exchange our experiences with one another.
anderson pigeon is here to identify those intersections, help your brand start those conversations, and form those connections, at the right time, and in the right way. We build relationships between brands and their audiences through meaningful and relevant campaigns that speak to their needs and values.
define
Your audience is as varied as the segments that make it up and the values that drive them. At anderson pigeon, we will identify who your actual target audiences are, and map what they want, how they look for it, and the values that drive them. And then we will help your brand build campaigns that align with those values and speak to their needs on an actionable level.
value-prop
You know your brand’s products and services inside out. You know the value they offer and the needs they address. But are you effectively communicating that value to your audience? anderson pigeon will help your brand articulate its value-prop in a way that addresses your audience’s needs and speaks to their values.
unique-selling-proposition
Your brand’s value-prop is clear and tangible. But what is it about your brand’s products + services that set it aside from the competition (with similar or identical value-props)? anderson pigeon will help your brand communicate how it stands out from the competition, and is aligned with the values that your audience is driven by.
target market
Not all competing products are substitutes. And your audience is not the entire market. Your audience is your target market. anderson pigeon will identify that target market by mapping your brand’s value-props + USPs against the needs and value of existing market segments, and identifying which of those segments they align most with.
values
Your target audience has values that define their needs and priorities. But what are your brand’s values? How do they align with your audience? And how does your product or service offering reflect those values? anderson pigeon will help your brand articulate its own values in a way that resonates with your audience and inspires them to take action.
channels
Your brand knows who its target audience is and what drives them? But where is that audience from day-to-day, and where are they most likely to take action that support your business goals? anderson pigeon will identify the channels most relevant to your audience, and help your brand develop messaging + campaigns tailored for those channels.
timing
If you’re not in the right place at the right time, then you’re not in the right place at all. Timing is everything. anderson pigeon will help your brand understand the life-cycle of your audience’s purchasing process, develop messaging that targets each stage of that process, and build campaigns that reflect the cyclical or seasonal nature of your audience’s needs.
map
Clearly-defined goals are the beginning. Once you know where you’re headed, a deftly plotted course will ensure you arrive. anderson pigeon will help you set your goals and map your trajectory.
digital strategy
The Digital-Marketing wing of anderson pigeon choreographs campaigns that transcend online spaces. We develop digital campaigns that span the channels most relevant to your audience, augment your brand’s online presence, and drive sales by weaving digital and physical experiences.
retail strategy
Our shopper-marketing team creates branded, in-store experiences that resonate with consumers and drive sales at the point-of-purchase. At anderson pigeon, we develop Retail Strategies and campaigns that engage shoppers and support sales goals through calculated in-store promotion.
trade strategy
The Trade Marketing team at anderson pigeon drives sales by arming the sales team with the most effective and cohesive sales tools for any campaign. We identify supply-chain opportunities at the wholesale, retail, and distributor levels, and develop strategies on how to capitalize on them.
realize
Every great campaign is greater than the sum of its parts, and realizing your brand’s vision requires that you put the right parts together in the right order, in front of the right people when they are most receptive. anderson pigeon will scope the channels needed to execute on your brand’s strategies and reach your business goals.
