creative services
We will communicate your brand’s value-prop to align with your audiences’ needs and values, and inspire them.
At anderson pigeon, we know that every moment is unique and that every brand is an identity. We understand how – and when – to capture those moments and personalities in a way that resonates with your audience.
Our creative process
Creative at anderson pigeon begins with learning and understanding – understanding of what your brand has to offer, understanding of what your audience needs, understanding of how to speak to those needs uniquely and creatively in ways that resonate. Our creative team works closely with clients to map their DNA and distill what makes them stand out.
brand
Your brand is an identity. Your brand is a persona. Your brand has its own values and something unique to offer consumers. The way your brand connects with consumers is by introducing itself and telling its own story. anderson pigeon will help your brand on the road to self-discovery, and help connect with consumers on a meaningful and actionable level.
We will work closely with your team to distill your brand’s identity and map its DNA. We will position your brand in the marketplace to be distinct and resonate with consumers. We will articulate your brand’s voice. And then we will ensure that voice is heard over the clamour of the competition.
Positioning • Brand Identity • Brand Guidelines • Logo design • Tone of Voice • Packaging • Sales Tools • Trade Tools • Messaging • Presentations + Demos • Website Design + Development • e-Commerce Strategy • Activations • Uniforms + Apparel • Brand Ambassador Presentation
campaign
Your brand’s true journey begins only after the road to self-discovery. Its greatest adventures are had on the path it shares with consumers. Its greatest stories are told to those consumers because it resonates with those consumers. Its greatest memories will live on in the minds and hearts of the consumers it touched, connected with, and inspired – because it’s the experiences we share that give meaning.
The anderson pigeon team will help your brand tap the potential already within its DNA, and develop it into actionable and meaningful interactions. We will use your brand’s story and messaging to build campaigns that engage and resonate with your audience where they are and when they care.
Channel Planning • Media Assets OOH/Digital • Production Services • Video Production • Copywriting • Content Marketing • Social Media Marketing • Lead Generation • Email Marketing • Experiential • Trade Shows • Brand Ambassador Scripts
activation
As your brand’s journey follows a trajectory, it guides its audience along a path – towards a destination where they are understood, where they feel valued, and where their needs are met. When consumers feel valued, appreciated, and heard, they are inspired to take action, and move along the path that your brand has revealed to them – all on their own.
At anderson pigeon, we will help your brand lead its audience to just that place. We’ll ensure that your campaign objectives are clear, measurable, and in-line with what your audience needs from you. In other words, we’ll help activate your audience, and convert them from consumers to customers.
Creative Concepts • Sampling • On-site Transactions • Lead Generation Sponsorship • Brand Ambassador Training • Channel Integration