paid media
Where is your audience? Who are they? What makes them tick? What do they value? Does your messaging reflect that? Is it reaching them? Are they picking up what you’re putting down? Is it inspiring them to take actions that support your brand’s business goals?
Paid Media puts your brand in front of your audience in the right place, at the right time – when they’re captive and engaged. By mapping your message across platforms and tailoring it to the channels where your audience is, your brand can begin or continue conversations with the right intentions.
paid media strategy
Paid Media is not as simple as pay-to-play. It requires more than just a media budget, and involves the timely placement of carefully crafted channel-specific content that resonates with audience needs and values. At anderson pigeon, we develop paid media campaigns that align your brand’s goals and messaging with the channels that matter most.
out-of-home placement
Billboards, bushelters, subways, and venues. Your brand’s message out in the wild. Out-of-home placement allows your brand to reach consumers where they are IRL and when they’re engaged. anderson pigeon builds targeted and timely out-of-home campaigns, ensuring that your brand’s messaging reaches an engaged audience and inspires them to take action + cuts through the clutter and competition of traditional media.
podcast advertising
Podcasts provide their audiences with a sense of belonging – to a set of values, to a range of interests, and to an engaged community. And podcast advertising offers your brand an opportunity to belong to that community on a meaningful level and in a purposeful way. anderson pigeon will identify where your audience is tuned-in, and position your products and services in a way that fits-in with it.
native content
Your brand’s content and messaging blended seamlessly with 3rd party platforms where your audience is already engaged. Native content lets your brand reach its audience through channels they trust and respect. anderson pigeon will map your brand’s messaging to those channels, ensuring that it resonates with your target audience.
social advertising
Serve up social ads that align your brand’s messaging with your audience’s interests. Social media allows your brand to join-in and start conversations about your audience’s needs and values. anderson pigeon will identify the platforms your audience relies on, and help your brand craft channel-specific content experiences that inspire them to act. By personalizing the user experience, your brand can target both existing and new consumers.
in-app ads
In-app advertising is an opportunity to reach your audience and expose them to your brand through the games and apps that they rely on to get through their day. anderson pigeon will pinpoint the apps where your audience is engaged and interacts, and create in-app campaigns that calibrate your message for the ecosystem and align it with your audience’s needs and behavior.
paid search (sem)
The top search results on google are up to the highest bidder. Paid search allows you to target consumers who are actively searching for the products + services that your brand offers – who are already making a purchasing decision. anderson pigeon will align your brand’s messaging with search trends, and develop an SEM campaign that inspires users to take action that supports your business goals.
programmatic
Ad campaigns and messaging that are dictated by your audiences established behaviour patterns. Programmatic ads allow your brand to target its audience based on their previous intent and actions. anderson pigeon will develop programmatic ad campaigns that resonate with your audience’s values, reflect their interests, and encourage them to take action.