digital

Digital marketing channels are as diverse and nuanced as their analogue counterparts. Each of them has their own advantages and limitations, and the channels that make the most sense for your brand will depend entirely on your brand’s strategy and its business goals.

Most of the ways your brand communicates with its target audience is through content, so content . And the longer the lifecycle and relevance of your content, the longer it can generate ROI for your brand. Learn

Almost ever digital interaction is driven by some form of content – whether it be product pages, FAQs, social posts, video, or some other form of content. But a content strategy is something that’s greater than the sum of its parts. Learn how your brand can build a robust content strategy that supports its business goals.

Structured data markups is a simple, yet effective way to help your content rank more competitively by optimizing it for semantic search. And there are many ways you can leverage it across many forms of content. Learn how your brand can use structured data to boost its organic search rankings.

In terms of content that supports competitive search rankings, perhaps none is as overlooked and underrated as FAQ content. Not only do FAQs tend to contain keywords and directly address users’ needs, but they also build equity by creating value at the top-of-funnel where a user’s search journey begins. Learn how your brand can use FAQ content to dominate search results.