our work
At anderson pigeon, we push the limits of conventional marketing wisdom, and help brands connect with consumers in ways that realize their full market potential.
We help brands understand their audience and its values. We help them align their value-prop and messaging with those values. And we help those brands build and execute on craftful campaigns that speak to their consumers’ needs, and inspire those consumers to take meaningful actions that supports the brand’s marketing goals.
Here are a few stories of how we’ve done just that.
Inti Labs brand guidelines
Taiwanese fertility diagnostics company, Inti Labs (a subsidiary of QuarkBio), came to us looking to launch their brand into the crowded US fertility-treatment market. Having launched their first product, MIRA™, in Taiwan and Japan, they remained relatively unknown in the US. They needed a unified brand identity to assert their independence from QuarkBio; show up and stand out in the international fertility space; speak to both […]
Lumina
Publicly-traded Canadian licensed cannabis producer, VIVO Cannabis, was relaunching their LUMINA brand of premium cannabis oils and topicals into the Canadian recreational cannabis market. VIVO not only needed to sell these products, but there was some heavy lifting to do around consumer education – both in format (oils are relatively new to the market) as well as use case (health and wellness). And the biggest challenge came with adhering to strict Canadian marketing regulations, as well as navigating the regulatory diversity of different provincial jurisdictions.