digital strategy
Is your brand there when consumers are looking for it? Are your products + services there when consumers search for them? Is your brand’s digital presence engaging enough to cut through the noise? Is it reaching your audience wherever they might be? And is it communicating your value-prop in a way that aligns with their values?
An effective Digital Marketing Strategy must be broad enough to reach your audience and focused enough to speak to their needs. It should leverage data to identify which channels they engage with, and which tactics will inspire them to engage your brand on a level that supports your business goals.
our digital process
Digital Strategy at anderson pigeon begins with data. We identify your digital audience, what their needs and values are, and then align your brand’s messaging to reflect those values. Our carefully crafted Digital Marketing campaigns build brand awareness, engage your target market on a meaningful level, generate conversions, and create customer loyalty.
search engine optimization
Keyword research, competitive analysis, relevant content, and technical best practices. SEO allows your brand to target users who are actively looking for what your brand offers – who are already one step down the conversion funnel. anderson pigeon will help your brand understand how consumers are searching for your products and services, and build a digital strategy that targets their search intent through relevant, value-added content that speaks to their needs.
content marketing
Product pages, blog posts, guides, videos, and infographics. Every digital interaction between your brand and its audience is driven by content. anderson pigeon will help your brand develop a Content Strategy that speaks to your audience’s needs, and map it across the channels that are relevant to your audience. From research and planning to production and deployment, we build Content Marketing campaigns that inspire consumers to take action, and convert users into customers.
social media marketing
Engaging users, building trust, and driving conversations that resonate with your audience. Social Media Marketing gives your brand a platform to engage your audience on their own terms and demonstrate how your value-prop is aligned with their values. anderson pigeon builds social media campaigns that engage audiences through meaningful, value-added content that fosters trust and engagement, and inspires actions that support your brand’s business goals.
search engine marketing
Understanding your audience, interpreting user intent, and optimizing campaign results. Search Engine Marketing (SEM) campaigns support digital acquisition goals by placing your brand in front of users when they are actively searching for your products or services. anderson pigeon builds targeted SEM campaigns based on actionable data, and monitors and optimizes them on an ongoing basis to maximize your brand ROAS.
influencer marketing
Leverage influence, authority, trust, and creativity. Your brand’s influencers already exist, and they’re already creating content that resonates with your audience. anderson pigeon builds relationships with the influencers your audience engages with, and helps them guide that audience to your products and services. We work with trusted and respected category experts to ensure that your brand is associated with the highest quality content.
email marketing
Incentivizing loyalty, maintaining engagement, and investing in long-term relationships. Email marketing helps your brand engage its customers in a way that increases both sales and brand loyalty. anderson pigeon develops creative and compelling email marketing campaigns that ensure your customer-base receives the content and updates they need to continue engaging with your brand, and its products and services.
digital marketing faqs
Have questions about Digital Marketing and how it works? Want to know more about how Digital Marketing drives sales and supports customer retention? These FAQs explain how Digital Marketing helps support your brand’s business goals.
what is digital marketing? ›
A Digital Marketing Strategy is much more than the tactics employed to reach customers online. Digital Marketing Strategy is a carefully created plan intended to help businesses reach specific goals by leveraging the many different channels and platforms available to brands. The strategy should ensure that your ideal customer is being reached where they’re most likely to be online with the messages that are most likely to lead them to conversion.
Digital Strategy focuses on the customer first by seeking to understand their needs and desires and leverages that information with campaigns that reach them across multiple touch points. A comprehensive Digital Strategy will make use of all the tactics available to Digital Marketing teams and give them the blueprint to manage and integrate creative content experiences that resonate with customers and call them to action.
A Digital Marketing Strategy is much more than the tactics employed to reach customers online. Digital Marketing Strategy is a carefully created plan intended to help businesses reach specific goals by leveraging the many different channels and platforms available to brands. The strategy should ensure that your ideal customer is being reached where they’re most likely to be online with the messages that are most likely to lead them to conversion.
Digital Strategy focuses on the customer first by seeking to understand their needs and desires and leverages that information with campaigns that reach them across multiple touch points. A comprehensive Digital Strategy will make use of all the tactics available to Digital Marketing teams and give them the blueprint to manage and integrate creative content experiences that resonate with customers and call them to action.
why is digital strategy important? ›
Digital Marketing Strategy is important because it helps brands to create an overall vision of success and outlines the means by which brands will communicate with a targeted audience across various digital channels.
In essence, Digital Marketing Strategy is a comprehensive list of goals along with the tactics that will help a brand to reach their customers when they need that brand the most. Digital Strategy goes beyond the first touchpoint with those customers by ensuring recurring engagement and continuous contact in an effort to inspire loyalty and motivate prospects to choose a particular brand over the competitors.
Digital Marketing Strategy is important because it helps brands to create an overall vision of success and outlines the means by which brands will communicate with a targeted audience across various digital channels.
In essence, Digital Marketing Strategy is a comprehensive list of goals along with the tactics that will help a brand to reach their customers when they need that brand the most. Digital Strategy goes beyond the first touchpoint with those customers by ensuring recurring engagement and continuous contact in an effort to inspire loyalty and motivate prospects to choose a particular brand over the competitors.
how does digital marketing help your business? ›
Digital Marketing helps your business by building a wider audience through increased visibility. With the ability to reach customers around the world, you can build greater awareness of your brand and show your audience what makes you stand out from the competition. It is also key to establishing strong relationships with your target audience and your existing customers. Your brand remains fresh in their minds and you’ll be there when they’re ready to take action.
Digital Marketing helps your business by building a wider audience through increased visibility. With the ability to reach customers around the world, you can build greater awareness of your brand and show your audience what makes you stand out from the competition. It is also key to establishing strong relationships with your target audience and your existing customers. Your brand remains fresh in their minds and you’ll be there when they’re ready to take action.
how does digital marketing drive sales? ›
Digital Marketing can drive both online and off on a number of level. First, it generates awareness of your brands products and services by optimizing them for keywords that users use to search for them. Secondly, it communicates your brand’s value-props through value-added content that speaks to users needs. Finally, it fosters customer retention and loyalty through ongoing communication with you audience through the channels they are engage with most – whether that be social media, email marketing, or mobile apps.
Digital Marketing can drive both online and off on a number of level. First, it generates awareness of your brands products and services by optimizing them for keywords that users use to search for them. Secondly, it communicates your brand’s value-props through value-added content that speaks to users needs. Finally, it fosters customer retention and loyalty through ongoing communication with you audience through the channels they are engage with most – whether that be social media, email marketing, or mobile apps.
what are the benefits of digital marketing? ›
The principal benefits of Digital Marketing are increased awareness, higher revenues, and improved ROI. When audiences are carefully researched and targeted, it helps to build a better, more consistent sales pipeline with increased customer engagement. By carefully monitoring the data of Digital Marketing campaigns, it is possible to optimize those results and obtain higher conversion rates at every stage of the sales process. Your customers are online and with a properly planned Digital Marketing strategy, you’ll be able to create strong relationships and build brand loyalty.
The principal benefits of Digital Marketing are increased awareness, higher revenues, and improved ROI. When audiences are carefully researched and targeted, it helps to build a better, more consistent sales pipeline with increased customer engagement. By carefully monitoring the data of Digital Marketing campaigns, it is possible to optimize those results and obtain higher conversion rates at every stage of the sales process. Your customers are online and with a properly planned Digital Marketing strategy, you’ll be able to create strong relationships and build brand loyalty.
