event planning
Where is your brand engaging consumers IRL? Do those experiences reflect your brand’s messaging? Do they resonate with your audience’s needs? Do they speak to your audience’s values? And how memorable are those experiences?
A consumer’s relationship with a brand goes beyond first impressions. It’s the sum of their brand experiences both online and in the real-world with its content and its products. And that relationship is greater than the sum of those parts.
our approach
An event for every occasion. An event for every campaign. An event for every goal. At anderson pigeon, our Event Planning team crafts events that align your brand’s business objectives with the needs and values of their audience.
events based on objectives
No two events are the same. And no two consumers’ experiences are the same. What matters is that your audience’s different experiences with your brand’s events all support your business goals. anderson pigeon will work with your brand to develop events and curate outcomes that support your campaign objectives. From popup events to ongoing installations and exclusive events, we’ll help your brand craft events that generate tangible and meaningful outcomes for both you and your audience.
establishing event KPIs
A great experience and good memories are one thing. But how do those serve your brand’s goals? anderson pigeon will help your brand build events that are not only memorable, but resonate with your audience in a way that activates them as consumers. From interactions and engagement to coupon codes and registrations, we’ll help your brand create meaningful branded experiences that convert attendees into loyal and repeat customers.
showcase your brand message
An event might be engaging. An event might be memorable. An event might even be measurable. But does it really reflect your brand’s value-prop, USP, or messaging? anderson pigeon will work closely with your team to ensure that its events are not only targeted to your audience, but speaks their needs and values, creating an experience that both resonates with them and supports your brand’s business goals.
event budgeting
A vision is ideal. Goals are tangible. And the real-world is limited by resources and scarcity. anderson pigeon understands the constraints of budgets and the requirements of outcomes. And that’s why we develop events based on business goals and campaign results. We work closely with your team to plan events that advance both brand messaging and meaningful outcomes. From timing and venues to speakers and guest lists, we’ll help your brand host an event that supports your brand’s goals.
establish an event content strategy
Webinars, forums, registration websites, blog posts, and social media groups. An effective event Content Strategy provides your audience with value-added content leading up to and following your event, helping to drive registration, participation, and activation. anderson pigeon will scope your event content requirements to ensure that your messaging reaches your target audience, and then help your brand develop content assets that can be repurposed throughout your event lifecycle.
email marketing strategy
Newsletters, feedback forms, and promotional emails. Email Marketing Strategies are not only designed to solicit interest before the event + drive registrations, but also facilitate customer activation + retention after the event. anderson pigeon will help your brand execute its event email marketing strategy in a way that aligns with your business objectives + inspires your audience to take actions that support your brand.
social media campaigns
Targeted hashtags, influencer involvement, and promotional call-to-actions. Creating digital conversations and engagement around your brand’s event with relevant + targeted social content will set it apart from the competition and foster user involvement. anderson pigeon will help identify which platforms your audience are engaged and contribute to those conversations in a meaningful way that drives participation, registrations, and ultimately activations.
curated sponsors and guest lists
It’s not what you know. It’s not who you know. It’s who your brand engages with. Who your brand activates. And who evangelizes your brand and its products and services. When planning your brand’s event, anderson pigeon will ensure that attendees and co-sponsors are aligned with your brand’s values and messaging. We will curate your event’s guest list with your campaign’s outcomes in mind, and ensure that both attendees and co-sponsors can help advance your business goals.
measuring event KPIs
Hindsight is 20/20, but insight is actionable. Every event is only as effective as its outcomes, and outcomes are only as meaningful as they can be measured. anderson pigeon will ensure that your brand’s event is tangible and measurable. We will ensure that your brand’s campaign goals are a guiding force in our event planning, and that the tools are in place to measure that performance. From registration to attendance and activation, we will ensure that the tools are in place to quantify outcomes in a way that is actionable moving forward.