experiential marketing
What if your brand created a unique + engaging experience for consumers? A notable experience that would spawn fond memories? And what if those fond memories inspired these consumers throughout their lives? This experience, these memories, would lay the foundation for a long-term relationship with your brand.
Experiential Marketing + brand activation allows your brand to reach qualified consumers both online and IRL – from social networks to points-of-purchase. By creating branded experiences across channels, your brand will generate awareness, engage consumers, and help build relationships that foster brand loyalty.
why experiential marketing
No brand speaks to everyone. At anderson pigeon, we develop brand-activation campaigns that align your brand’s goals + values with the right audience(s). We build experiences that generate engagement + drive sales.
brand ambassadors
There are many ways for a brand to make a first impression, but nothing humanizes a first impression like a skilled brand ambassador. anderson pigeon deploys well-trained and organized teams of brand ambassadors to where your audience already is, and inspires them to take action that support brand building and business goals.
sampling
Consumers might not know how your brand can meet their immediate needs. anderson pigeon works with brand ambassadors and in-store sales reps to reach consumers in the right frame of mind: when they’re making purchasing decisions. We help them discover your products + services first-hand through safe, contactless brand experiences.
trade tools
Nothing elicits consumer trust quite like an unbiased third-party. anderson pigeon helps educate retail and service staff about your brand’s value-prop and offering, and empowers them with trade tools that make your brand’s products + services standout right at the point-of-sale, where purchasing decisions are made.
pop-up experiences
Creating unexpected and entertaining brand experiences is a powerful way to engage consumers and educate them about your brand’s offering. anderson pigeon will create pop-up experiences that help consumers discover your brand and engage with your product IRL, generating awareness and driving sales.
events marketing
Events offer brands the opportunity to reach and engage consumers by participating in or organizing around larger community experiences. anderson pigeon will help your brand identify Event Marketing opportunities that support your business and brand activation goals – from branded events to third-party event sponsorship.
influencers + social
Not all brand experiences are IRL. Influencers and social media allow brands to create digital experiences and consumer communities that live beyond the confines of physical time and space. anderson pigeon will help your brand enlist influencers and engage consumers in ways that transcend your campaign timeline.
experiential marketing faqs
Do you have questions about what Experiential Marketing is all about? Want to know more about how experiential drives sales and supports other business goals? Check out our Experiential Marketing FAQs to learn more about how this channel can help propel your brand further.
what is experiential marketing? ›
Experiential Marketing is the process of building awareness of a brand and/or its products + services by encouraging consumers to participate in a face-to-face brand experience. Specifically, Experiential Marketing allows brands to connect with consumers either at the point-of-purchase or in some other relevant/targeted context, and demonstrate how the brand’s values or offering meet consumer needs. Experiential Marketing campaigns are often planned and deployed in coordination with Experiential Marketing agencies, which specialize in creating branded experiences that are contactless and socially distanced, and convey a brand’s value-proposition by speaking to the needs of targeted consumers.
Experiential Marketing is the process of building awareness of a brand and/or its products + services by encouraging consumers to participate in a face-to-face brand experience. Specifically, Experiential Marketing allows brands to connect with consumers either at the point-of-purchase or in some other relevant/targeted context, and demonstrate how the brand’s values or offering meet consumer needs. Experiential Marketing campaigns are often planned and deployed in coordination with Experiential Marketing agencies, which specialize in creating branded experiences that are contactless and socially distanced, and convey a brand’s value-proposition by speaking to the needs of targeted consumers.
why is experiential marketing important? ›
There are a number of reasons why Experiential Marketing is important for both brands and consumers respectively. On one hand, consumers prefer to invest in experiences over material purchases, so Experiential Marketing allows brands to bridge that divide between consumers’ desire for memorable experiences and products/services that fill their tangible needs. On the other hand, Experiential Marketing allows brands to join conversations that consumers are already having about their needs and values, and communicate how the brand’s products/services align with them.
There are a number of reasons why Experiential Marketing is important for both brands and consumers respectively. On one hand, consumers prefer to invest in experiences over material purchases, so Experiential Marketing allows brands to bridge that divide between consumers’ desire for memorable experiences and products/services that fill their tangible needs. On the other hand, Experiential Marketing allows brands to join conversations that consumers are already having about their needs and values, and communicate how the brand’s products/services align with them.
does experiential marketing work? ›
Yes, Experiential Marketing works on a number of levels. First, Experiential Marketing allows brands to establish authenticity by creating a two-way dialogue with consumers, and lets them get to know the brand, its personality, its values, and its unique-selling-proposition (USP). Second, it lets brands engage consumers on their own terms – i.e. at the right place, at the right time, and when they’re ready. This also gives consumers the opportunity to have a tactile experience of a product before committing to purchase. Third, it drives branded content by inspiring consumers to create content based on their experiences. Fourth, it encourages social sharing of branded content.
Yes, Experiential Marketing works on a number of levels. First, Experiential Marketing allows brands to establish authenticity by creating a two-way dialogue with consumers, and lets them get to know the brand, its personality, its values, and its unique-selling-proposition (USP). Second, it lets brands engage consumers on their own terms – i.e. at the right place, at the right time, and when they’re ready. This also gives consumers the opportunity to have a tactile experience of a product before committing to purchase. Third, it drives branded content by inspiring consumers to create content based on their experiences. Fourth, it encourages social sharing of branded content.
how does experiential marketing work in the new normal? ›
Given the pandemic and the obvious concerns consumers and retailers have about keeping each other safe, it is important for brands to redesign experiential opportunities but it’s equally important to keep doing them. Finding safe, clever, and fun ways to give out free samples, make people smile, or provide some support will show consumers that we are in this together.
Given the pandemic and the obvious concerns consumers and retailers have about keeping each other safe, it is important for brands to redesign experiential opportunities but it’s equally important to keep doing them. Finding safe, clever, and fun ways to give out free samples, make people smile, or provide some support will show consumers that we are in this together.
what is brand activation? ›
Brand activation is the process of stimulating consumer demand (and action) through interaction with branded experiences. In short, the aim of a brand activation campaign is to engage consumers on an emotional (or some other meaningful) level, and inspire them to make purchasing decisions or act in some other way that supports brand goals – whether that be sampling products, making a purchase, or completing some other meaningful act.
Brand activation is the process of stimulating consumer demand (and action) through interaction with branded experiences. In short, the aim of a brand activation campaign is to engage consumers on an emotional (or some other meaningful) level, and inspire them to make purchasing decisions or act in some other way that supports brand goals – whether that be sampling products, making a purchase, or completing some other meaningful act.
why is brand activation important? ›
Strategic and consistent brand activation is important to keep brand values active in consumer’s minds. Of course, sales are driven by providing the best product or service for your consumer but it’s loyalty that is fostered when there is value alignment. People aren’t told what to value, they discover it. Brand activations let consumers discover which brands they are aligned with.
Strategic and consistent brand activation is important to keep brand values active in consumer’s minds. Of course, sales are driven by providing the best product or service for your consumer but it’s loyalty that is fostered when there is value alignment. People aren’t told what to value, they discover it. Brand activations let consumers discover which brands they are aligned with.
