search engine optimization (seo)
What if your brand could position its products + services in front of consumers who are already looking for them – but don’t know your brand? What if it could position its products + services in front of consumers who need them – but don’t even know it?
Search Engine Optimization allows your brand to target the most qualified users online because it targets consumers who are actively searching for products + services that your brand offers. In other words, they are already one step down the conversion funnel.
our seo process
Not all SEO Strategies are created equal, and not all SEO Strategies align with every brand’s objectives. At anderson pigeon, we develop SEO Strategies that align with your brand, its audience, and their shared values. And we build SEO campaigns that generate results that support your brand’s business goals.
goals + kpis
Your brand’s goals are its own. They’re unique and based on your brand’s audience, values, and objectives. At anderson pigeon, we explore those goals, map them to SEO best practices, and identify meaningful KPIs that can be benchmarked and measured through your brand’s SEO campaign lifecycle.
seo audit + strategy
An effective SEO Strategy requires a complete understanding of your brand’s position in the SEO landscape. anderson pigeon will audit your brand’s site and traffic, identify any SEO gaps + opportunities, and develop an actionable SEO strategy tailored to your brand’s goals.
competitive seo analysis
How does your brand measure up to the competition in search results? What keywords are they targeting? Which are they actually ranking on? And what SEO Strategies got them there? anderson pigeon will answer these questions, and roadmap a strategy for closing those competitive gaps.
keyword research
Your brand knows how to describe its offering, but do you know how your customers search for it? anderson pigeon will help your brand understand what keywords different market segments are searching for, and build an SEO Strategy that speaks to those needs, in your brand’s voice.
content mapping
Content is the cornerstone of SEO. It’s content that targets keywords and ranks on them. And it’s content that engages users and converts them into customers. anderson pigeon will develop a Content Strategy based on keyword data + search trends, and that supports your brand’s SEO goals.
measurement + refinement
An SEO Strategy is only as valuable as its ability to adapt and perform on an ongoing basis. anderson.pigeon will help your brand monitor + measure outcomes, and refine its SEO Strategy based on its results, as well as evolving SEO trends, best practices, and business goals.
seo faqs
SEO is not always as straightforward or intuitive as other marketing channels. After all, there are many technical aspects to it, as well as confusion or ambiguity over what SEO best practices are and what tactics are effective (and meet those best practices). So we’ve provided some FAQs below to help clarify a few SEO terms and dispel some of the confusion.
what is seo? ›
Simply put, SEO is ‘search engine optimization’, or the process of optimizing a website for performance (and rankings) in the organic search results. Essentially, there are two kinds of search results: (1) paid search results, where brands and businesses bid to have their content featured in designated locations above, below, or alongside organic search results, and (2) organic search results, which are unpaid, and determined by what pages are deemed to be most relevant for the keywords that a user searched for. So SEO is the process of optimizing sites and content for ‘keyword relevance’. This is accomplished through a number of different tactics, including (but not limited to) technical optimization, content keyword optimization, and offsite strategies, such as obtaining links from authoritative and keyword-relevant third-party websites. A reputable SEO company should be able to identify the keywords most relevant to a brand’s products/services and offering, and build an SEO Strategy that can bolster a brands relevance for those keywords.
Simply put, SEO is ‘search engine optimization’, or the process of optimizing a website for performance (and rankings) in the organic search results. Essentially, there are two kinds of search results: (1) paid search results, where brands and businesses bid to have their content featured in designated locations above, below, or alongside organic search results, and (2) organic search results, which are unpaid, and determined by what pages are deemed to be most relevant for the keywords that a user searched for. So SEO is the process of optimizing sites and content for ‘keyword relevance’. This is accomplished through a number of different tactics, including (but not limited to) technical optimization, content keyword optimization, and offsite strategies, such as obtaining links from authoritative and keyword-relevant third-party websites. A reputable SEO company should be able to identify the keywords most relevant to a brand’s products/services and offering, and build an SEO Strategy that can bolster a brands relevance for those keywords.
why does seo matter? ›
SEO matters because it allows brands to reach users who are already searching for its products + services, even if they don’t know a brand, and even if they don’t know that they don’t know that a brand’s offering can fill their needs. Consequently, SEO is an important part of any brand or ecommerce strategy because it allows brands to target users who are already one step down the conversion funnel, because they are actively searching (and shopping) for a solution that a brand might already offer.
SEO matters because it allows brands to reach users who are already searching for its products + services, even if they don’t know a brand, and even if they don’t know that they don’t know that a brand’s offering can fill their needs. Consequently, SEO is an important part of any brand or ecommerce strategy because it allows brands to target users who are already one step down the conversion funnel, because they are actively searching (and shopping) for a solution that a brand might already offer.
does seo work? ›
Yes. When properly implemented, SEO not only works, but outperforms all other Digital Marketing channels. Because SEO targets users who are already searching for a brand’s products + services (even if they aren’t familiar with a brand or its offering), it allows brands to reach some of the most targeted, pre-qualified users online. A reliable SEO agency should be able to help brands (1) identify the keywords most relevant to its products/services + audiences, and (2) develop and implement a strategy that will improve a brand’s relevance on those keywords.
Yes. When properly implemented, SEO not only works, but outperforms all other Digital Marketing channels. Because SEO targets users who are already searching for a brand’s products + services (even if they aren’t familiar with a brand or its offering), it allows brands to reach some of the most targeted, pre-qualified users online. A reliable SEO agency should be able to help brands (1) identify the keywords most relevant to its products/services + audiences, and (2) develop and implement a strategy that will improve a brand’s relevance on those keywords.
how does seo work? ›
SEO works by (1) identifying what keyword combinations that users are searching for, and (2) implementing a number of onsite and offsite SEO best practices to maximize a brand’s relevance for those keywords. Onsite SEO best practices span the gamut of technical and content optimization tactics, which all work together to bolster a site’s or page’s relevance for the targeted keywords. Offsite SEO includes (1) getting backlinks from trusted, authoritative, and keyword-relevant third-party sites and content, which count a vote-of-confidence in the eyes of search engines, and (2) generating ‘social signals’ by helping a site’s content + pages accrue viral equity, which demonstrates to search engine that a site is popular with actual users.
SEO works by (1) identifying what keyword combinations that users are searching for, and (2) implementing a number of onsite and offsite SEO best practices to maximize a brand’s relevance for those keywords. Onsite SEO best practices span the gamut of technical and content optimization tactics, which all work together to bolster a site’s or page’s relevance for the targeted keywords. Offsite SEO includes (1) getting backlinks from trusted, authoritative, and keyword-relevant third-party sites and content, which count a vote-of-confidence in the eyes of search engines, and (2) generating ‘social signals’ by helping a site’s content + pages accrue viral equity, which demonstrates to search engine that a site is popular with actual users.
how does seo help your business? ›
SEO helps your business by getting its products + services in front of users who are actively searching for solutions that your products + services provide. In other words, it helps your business target users who are already one step down the conversion funnel – i.e. that are already looking for what your business is selling. To this extent, SEO represents a growth hack for your business’s customer acquisition strategy. A reliable SEO agency will ensure that your SEO Strategy is in-line with your brand’s medium- to long-term business goals.
SEO helps your business by getting its products + services in front of users who are actively searching for solutions that your products + services provide. In other words, it helps your business target users who are already one step down the conversion funnel – i.e. that are already looking for what your business is selling. To this extent, SEO represents a growth hack for your business’s customer acquisition strategy. A reliable SEO agency will ensure that your SEO Strategy is in-line with your brand’s medium- to long-term business goals.
what is onsite seo? ›
Onsite SEO is the process of optimizing every aspect of a site’s performance to bolster its keyword relevance and reach its SEO goals. Onsite SEO spans both (1) technical optimizations – i.e. ensuring that search engines can access, crawl, and index all of a site’s pages, and (2) content optimization, which includes keyword research (to identify how users are searching for a product/service) and optimizing onpage content to be as relevant for those keywords as possible.
Onsite SEO is the process of optimizing every aspect of a site’s performance to bolster its keyword relevance and reach its SEO goals. Onsite SEO spans both (1) technical optimizations – i.e. ensuring that search engines can access, crawl, and index all of a site’s pages, and (2) content optimization, which includes keyword research (to identify how users are searching for a product/service) and optimizing onpage content to be as relevant for those keywords as possible.
what is offsite seo? ›
Offsite SEO entails generating actions and signals from third-parties that improve a site’s authority, trustworthiness, and keyword relevance for whatever keywords that site is targeting – thereby increasing a site’s ability to rank on targeted keywords. This includes both generating (1) targeted links from keyword-relevant third-party content, which search engines see as a vote-of-confidence for the site being linked to, and (2) social engagement and viral equity via social media that demonstrates to search engines that a site is, indeed, popular with users and relevant to their needs.
Offsite SEO entails generating actions and signals from third-parties that improve a site’s authority, trustworthiness, and keyword relevance for whatever keywords that site is targeting – thereby increasing a site’s ability to rank on targeted keywords. This includes both generating (1) targeted links from keyword-relevant third-party content, which search engines see as a vote-of-confidence for the site being linked to, and (2) social engagement and viral equity via social media that demonstrates to search engines that a site is, indeed, popular with users and relevant to their needs.
what is white hat seo? ›
The term “white hat SEO” refers to SEO Strategies and tactics that are in line with both (1) SEO best practices, and (2) the terms and conditions of major search engines, such as Google and Bing. Essentially, white hat SEO includes any practice that improves a site’s keyword rankings in the search engine results page (SERP) while maintaining and bolstering the integrity of a website without violating a search engine’s terms of service. Examples of white hat SEO include, but are not limited to (1) offering quality products/services, (2) developing keyword-relevant, value-added content around those products/services, (3) improving site performance, such as mobile page speeds, and (4) optimizing page title tags + meta descriptions for keyword relevance. Reputable SEO consulting firms are able to produce results while focusing exclusively on white hat SEO Strategies.
The term “white hat SEO” refers to SEO Strategies and tactics that are in line with both (1) SEO best practices, and (2) the terms and conditions of major search engines, such as Google and Bing. Essentially, white hat SEO includes any practice that improves a site’s keyword rankings in the search engine results page (SERP) while maintaining and bolstering the integrity of a website without violating a search engine’s terms of service. Examples of white hat SEO include, but are not limited to (1) offering quality products/services, (2) developing keyword-relevant, value-added content around those products/services, (3) improving site performance, such as mobile page speeds, and (4) optimizing page title tags + meta descriptions for keyword relevance. Reputable SEO consulting firms are able to produce results while focusing exclusively on white hat SEO Strategies.
What is black hat seo? ›
The term “black hat SEO” commonly refers to SEO practices that will increase a site’s rankings on targeted keywords, but do so via tactics that violate the terms and conditions of major search engines, such as Google and Bing. Since these practices violate the terms of services of search engines, however, they can result in a site being penalized in the search engine rankings or even outright banned from the search results altogether. Common black hat SEO tactics include, but are not limited to (1) buying links, (2) keyword stuffing, and (3) content cloaking – i.e. hiding content where users can’t see it. The best SEO firms will avoid black hat SEO tactics in the interest of building their clients’ medium- to long-term SEO equity and keyword relevance.
The term “black hat SEO” commonly refers to SEO practices that will increase a site’s rankings on targeted keywords, but do so via tactics that violate the terms and conditions of major search engines, such as Google and Bing. Since these practices violate the terms of services of search engines, however, they can result in a site being penalized in the search engine rankings or even outright banned from the search results altogether. Common black hat SEO tactics include, but are not limited to (1) buying links, (2) keyword stuffing, and (3) content cloaking – i.e. hiding content where users can’t see it. The best SEO firms will avoid black hat SEO tactics in the interest of building their clients’ medium- to long-term SEO equity and keyword relevance.