trade strategy
What do your sales teams need to succeed? How do they operate? How do they connect with customers? What do your customers need from them? And what drives that relationship?
Build successful B2C or B2B campaigns by ensuring your sales teams are equipped with innovative tools that address customer needs and help generate sales. anderson pigeon will outline the most effective trade channels for your brand + provide your team with the tools they need to support your business objectives.
honing your brand’s trade
anderson pigeon helps brands drive sales by arming their sales teams with the most effective and cohesive sales tools to support any campaign. Our Trade Marketing team will identify supply-chain opportunities at the distributor, wholesale, and retail levels, and develop strategies to capitalize on them.
experiential marketing
Live events, exhibitions, interactive displays – engage with your audience in a way that humanizes your brand. Experiential Marketing allows you to develop long-lasting relationships with your consumers and create meaningful experiences that will stay with them. anderson pigeon maps out creative branded events, ensuring your brand and its message is not forgotten.
shopper marketing
Product samples, floor advertisements, shelf signs – capturing the consumer’s attention when it matters. Shopper Marketing allows you to get in the consumer’s headspace at the point of purchase and influence shopper behaviour. anderson pigeon establishes campaigns to improve the shopper experience and direct the consumer’s attention to your brand.
sales tools
Descriptive product labels, cutting-edge software, brand brochures – arm your staff with the sales tools they need. Sales tools allow your team to swiftly identify consumer needs and engage in meaningful conversations about the products and services they are already looking for. anderson pigeon outlines innovative tools and approaches to best prepare your sales teams to deliver.
clerk incentive platforms
Employee competitions, special promotions, and sales incentives. Clerk incentive platforms motivate brands to put your products + services at the forefront of their stores and promote your business. anderson pigeon will help your business build meaningful relationships with sellers to boost sales and increase brand awareness.
workshops + team building
Branded experiences, team activities. Workshops and team building allow you to get to know your team better and arm them with all the resources they will need to help your business achieve its objectives. anderson pigeon develops unique company experiences, helping you connect with your team + increase their understanding of your brand.
mystery shopper program
Undercover shoppers and authentic experiences. The mystery shopper program provides objective insight into how your brand is perceived. anderson pigeon leverages this program to help you gain more knowledge about the shopper experience + maps out ways to improve it with your business objectives in mind.
learning management system
Educational courses, training programs, and development programs. Learning management systems aid with the delivery, tracking and reporting of your brand’s e-courses and training modules. anderson pigeon will define which learning management system is best suited for your brand and help you deploy it to arm your team with all the skills they’ll need to achieve your business objectives.